ARARAT in China
The legendary Armenian brandy ARARAT participated in two prestigious expos in Shanghai, China — China International Import Expo and ProWine China.
The 2nd China International Import Expo was held at the National Exhibition and Convention Center on November 5-10th. Being the largest import-orientated exhibition project of China, CIIE 2019 has outnumbered the results of the previous year by attracting more than 3800 companies from 180 countries. The legendary Armenian brandy ARARAT is the only Armenian brand to participate in CIIE for two years in a row.
Held on November 12-14th at Shanghai New International Expo Center, the scale of ProWine China was unprecedented with more wine and spirits producers attending. The expo has also reported a new record in the number of visitors — 20 640 professional visitors as well as local trade visitors.
With ARARAT starting to enter the market, the participation in the expos aimed to introduce the Chinese consumers to the brand by presenting ARARAT product. The visitors had the opportunity to taste ARARAT brandies and appreciate their exquisite taste and organoleptic richness.