ARARAT Unveils a New Label Design for Its Premium Range

ARARAT introduces a new label design for its premium range, including ARARAT Ani, ARARAT Akhtamar, and the ARARAT Flavors collection.

The update is aimed at strengthening the brand’s visual identity and enhancing product recognition on the shelf. The changes apply exclusively to the packaging design: the recipes, quality, and distinctive taste profile of the products – which have already earned consumers’ trust and appreciation – remain unchanged.

In developing the new design, the key elements of the previous labels were carefully preserved to ensure continuity and maintain the brand’s recognizability. At the same time, the refreshed composition gives the range a more distinctive, contemporary, and eye-catching appearance, further emphasizing its premium character.

Special attention in the redesign was given to the ARARAT Flavors collection. The updated label design has become more expressive, highlighting the individuality of each drink and allowing its distinctive flavor profile to be recognized at first glance. Through more prominent visual elements that reflect the character of each flavor, the collection has established a stronger identity of its own and is now more clearly differentiated from the classic ARARAT Armenian brandy range. This approach helps consumers navigate the portfolio more easily and choose the product that best matches their individual taste preferences.

The new design makes choosing ARARAT even easier by helping consumers quickly recognize their favorite brand on the shelf. It also offers a fresh expression of the brand’s character while preserving everything consumers value about ARARAT: authentic quality, a distinctive taste, and a commitment to tradition.